The 21st Commonwealth Games were held on Queensland’s Gold Coast from April 4th to 15th, 2018. This marked the fifth time that Australia had hosted the Games, and it was a significant event for both the athletes and the host country. As part of the preparations and coverage of the Games, the Australian Team recognized the importance of social media in reaching and engaging with a wider audience.
To ensure a cohesive and recognizable brand identity, social media assets were created specifically for the Commonwealth Games Australia team. These assets included various types of content, such as medal tallies, infographics featuring facts about Commonwealth athletes, and Instagram stories highlighting the birthdays of players. The design and content of these assets were consistent with the overall branding elements and colors associated with the Commonwealth Games Australia.
Instagram was one of the primary platforms used to share these social media assets. Instagram allows for visually appealing and easily digestible content, making it an ideal platform for showcasing medal tallies, infographics, and other visually-oriented content. By leveraging the reach and popularity of Instagram, the Australian Team could effectively communicate important information and engage with their audience during the Games.
By utilizing social media platforms like Instagram and Facebook, the Australian Team could amplify the coverage and visibility of the Commonwealth Games, reaching a broader audience beyond the spectators physically present at the event. These social media assets allowed the team to provide updates, share interesting facts, celebrate athletes’ achievements, and engage with fans and supporters in real-time, enhancing the overall experience and sense of connection with the Games.
Client
Commonwealth Games Australia
Services
Social Media Content Creation, Infographic
