Welcome to Downline, the captivating podcast hosted by Bailey Pelletier. With a sharp focus on consumer awareness, Downline delves deep into the intricate world of Multi-level Marketing (MLM). This thought-provoking podcast goes beyond the surface, unraveling the complexities of the MLM industry while shedding light on the inherent issues within the companies that comprise it.

To complement this compelling content, a comprehensive re-branding effort was undertaken, breathing new life into Downline’s visual identity. The rebranding process drew inspiration from the podcast’s previous branding elements, incorporating a captivating palette of purples, greys, and blues. These colors evoke a sense of sophistication, professionalism, and trust, aligning perfectly with Downline’s mission to dissect the MLM industry.

In addition to the visual overhaul, Downline’s rebranding also included the creation of custom icons that capture the essence of the MLM space. These icons serve as visual representations of the podcast’s exploration of MLM-related topics, serving as engaging and recognizable elements throughout Downline’s brand ecosystem.

To further enhance the podcast’s online presence and engage with its audience, an array of content and templates were meticulously crafted for social media platforms. These captivating designs not only introduce each podcast episode but also facilitate general discussions on various MLM-related subjects. Through these well-designed and thoughtfully curated social media assets, Downline sparks meaningful conversations and builds a community of individuals seeking a deeper understanding of the MLM industry.

Through these designs, you can join Bailey Pelletier on Downline as she fearlessly dismantles the myths, unveils the pitfalls, and unravels the complexities of Multi-level Marketing. Experience the captivating power of visual storytelling and immerse yourself in a world where design meets social consciousness. Downline is not just a podcast, but a transformative journey through the underbelly of the MLM industry.

Target Audience

Anti-MLM researchers, Podcast listeners, Investigative Journalists


Branding, Social Media Content Creation