NFK is a specialist supplier of quality Glazing Tools, Equipment, and Architectural Glass Hardware, serving builders, glazers, and professionals in the construction industry throughout Australia. Established in 1983 as a family-owned company, NFK has built a strong reputation based on innovative quality products, technical knowledge, and excellent customer service.
Recognising the importance of embracing technology to drive sales, myself, along with the owner of NFK embarked on a website design project. The goal was to create a modern and functional website that would cater specifically to their target audience. Working closely with the owner, the website was carefully crafted to showcase NFK’s extensive range of products. High-quality photographs were taken and expertly edited to accurately represent the tools, equipment, and glass hardware offered by NFK. In collaboration with the owner, compelling copy was developed to effectively communicate the features, benefits, and value proposition of each product.
In addition to the online presence, NFK actively participated in industry events such as the AusFenEx Conference and Exhibition 2019. To maximize their visibility and convey their brand message, I designed captivating signage and informative banners for the event. The primary signage, created on a large scale, successfully highlighted NFK’s commitment to delivering top-quality solutions and garnered attention from builders, glazers, and professionals attending the conference.
To further expand their reach and engage with their target audience, we implemented a comprehensive marketing strategy encompassing email campaigns and social media. Email marketing campaigns were developed to provide valuable industry insights, showcase new product releases, and offer exclusive promotions tailored to the needs of builders, glazers, and professionals in the construction industry. These campaigns were complemented by strategic and targeted social media posts, enabling NFK to effectively communicate their value proposition and build brand awareness among their target audience.
NFK’s brand presence and marketing collateral demonstrates their expertise to builders, glazers, and professionals in the construction industry. Through the development of a visually appealing and user-friendly website, the creation of impactful signage for industry events, and the implementation of comprehensive email marketing and social media strategies, NFK now showcases their commitment to excellence in selling business-to-business within the construction industry throughout Australia and worldwide.
Web Design, Product Photography, Signage, Social Media
Signage for AusFenEx Conference & Exhibition 2019
This project involved creating visually striking and informative signage to promote NFK Glazing and Industrial Supplies at the expo. Here’s an overview of my approach and the elements I incorporated:
- Brand Integration: I ensured that the signage aligned with NFK’s brand identity, incorporating their logo, colours, and typography. This helped maintain consistency and reinforce brand recognition among expo attendees.
- Eye-catching Design: Given the competitive nature of expos, I focused on creating signage that would capture attention and stand out amidst the crowd. I utilised bold colours, captivating visuals, and engaging graphics to make the signage visually appealing and impactful.
Product Showcase: To showcase NFK’s glazing tools and supplies effectively, I incorporated high-quality images or illustrations of their flagship products such as a Water Treatment Machine and Automatic Glass Cutting on the signage. This helped potential customers visualise the value and quality of NFK’s offerings.
Social Media and Email Marketing
I had the pleasure of working with Hayden from NFK Glazing and Industrial Supplies to create captivating email campaigns and engaging social media posts.
Instagram and Facebook: Recognizing the visual nature of the glazing and construction industries, I strategically utilized Instagram and Facebook to engage NFK’s target audience. Here’s a glimpse into my approach:
Visual Storytelling: I curated visually compelling graphics and images that tell the story of NFK’s products in action. By showcasing the tools within real-world scenarios, I effectively captured the attention of the audience as they scroll through their social media feeds.
Brand Identity: I ensured consistency in visual elements, such as color palette, typography, and overall style, to reinforce NFK’s brand identity across their social media presence. This helps in creating a cohesive and recognizable visual representation of the company.
Eye-catching Graphics: I designed captivating graphics that convey the key features and benefits of NFK’s glazing tools and supplies. These graphics not only capture attention but also communicate the value proposition of the products, making them more enticing to the audience.
Customer Testimonials: Harnessing the power of social proof, I created visually appealing graphics featuring testimonials from satisfied NFK customers. These testimonials highlight the exceptional quality and performance of NFK’s products, fostering trust and confidence among potential customers.
Call-to-Action: Each social media post includes a clear and compelling call-to-action, directing the audience to take the desired action—whether it’s visiting NFK’s website, exploring a specific product range, or contacting their sales team for inquiries. The call-to-action elements are designed to be visually prominent and easily recognizable.
By employing these strategies, I aimed to create visually captivating social media content that resonates with NFK’s target audience, increases engagement, and drives conversions.
For the welcome email sent to all customers, the objective was to create a warm and inviting message that establishes a positive connection with the recipients. The email design featured a visually appealing layout, incorporating NFK’s branding elements such as the logo, colour palette, and typography.
The content of the welcome email aimed to provide a brief introduction to NFK Glazing and Industrial Supplies, emphasising their expertise in supplying top-quality tools and supplies to the glass and construction industries. The email also highlighted the benefits of being a customer, such as access to exclusive offers, promotions, and expert tips. Clear and concise calls-to-action encouraged recipients to explore the website, follow NFK on social media, and subscribe to their newsletter for future updates.
Biloba Hydraulic Pool Hinges – Wall to Glass and Glass to Glass: For the email layout specifically targeting the Biloba hydraulic pool hinges – wall to glass and glass to glass, the goal was to showcase the elegance, functionality, and versatility of these products. The design incorporated high-resolution images of the hinges in various poolside settings, emphasising their seamless integration with glass panels and architectural surroundings.
The layout featured a clean and modern design, allowing the hinges to take center stage. Engaging copy accompanied the visuals, describing the key features and benefits of the Biloba hydraulic pool hinges, such as their smooth operation, durability, and ability to create stunning glass-to-glass and wall-to-glass configurations. The email also included a clear call-to-action, directing recipients to explore the product details on NFK’s website, where they could find more information and make a purchase.
By combining visually appealing designs, persuasive copy, and effective calls-to-action, these campaigns aimed to engage customers, generate interest in NFK’s products, and ultimately drive conversions and sales. All email campaigns were made in MailChimp.